About the Project
A campaign-to-office website and brand identity that evolved alongside a successful mayoral run, from candidate to elected leader.
This project began as a campaign website and brand identity during Simmons' run for mayor. I designed a logo and digital presence that communicated trust, leadership, and a strong connection to the community—key elements for engaging voters and building recognition.
Following her successful election, I refined both the logo and website to reflect her transition from candidate to public official. The updated design maintains brand continuity while elevating the tone to align with her role as mayor, focusing on accessibility and clear communication with constituents.
This project highlights the importance of adaptable design—creating a brand that not only supports a campaign but also grows seamlessly into an official platform for leadership.
Key Contributions:
Campaign logo and brand identity design
Website design for voter engagement and outreach
Post-election brand and website refinement
Strategic evolution from campaign messaging to official communications
Tools Used: GoDaddy, Microsoft Office, Google Drive, Adobe Creative Suite, Canva