About the Project
A custom Snapchat filter designed to extend brand visibility and engagement across a range of lighting conditions and environments.
For Dynamic Health and Fitness, I designed a branded Snapchat filter that allowed members and visitors to share their workouts while reinforcing the gym’s identity online. The filter features the gym’s logo alongside the mantra, “No pain, no gain,” creating a bold and motivating visual element for user-generated content.
A key focus of this project was versatility. The design needed to perform well across a variety of real-world conditions—bright gym lighting, low-light environments, and even black-and-white capture—while remaining clear, legible, and visually impactful. I carefully balanced contrast, transparency, and placement to ensure the filter enhanced photos without overwhelming them.
The final result was a clean, adaptable design that encouraged social sharing while strengthening brand recognition both inside and outside the gym.
Key Contributions:
Custom Snapchat filter design
Brand integration for social media engagement
Optimization for multiple lighting conditions and formats
User-centered design for real-world application
Tools Used: Adobe Illustrator, Snapchat design specifications and export tools