About the Project
A bold, personality-driven brand identity inspired by mythology, blending a playful concept with a powerful, signature visual style.
Feder Than You Productions began with a fun and memorable concept: a brand name built around a clever pun, paired with a strong, recognizable visual identity. The owner wanted a logo that captured both her creative energy and her personal signature—her purple hair—while leaving room for versatility across different uses.
I developed logo variations that included both the full business name, Feder Than You Productions, and a simplified Feder Than You version designed to integrate seamlessly into website messaging like “I can do it feder than you think.” This approach ensured the branding could flex between formal and playful contexts without losing consistency.
For the visual direction, I explored both sleek, professional concepts and a bold, character-driven approach. The illustrated concept drew inspiration from Greek mythology, particularly Athena, as a reference point for strength, confidence, and wisdom. This influence helped shape the design of a powerful female figure, reimagined with the owner’s signature purple hair to create a modern, personal twist on a timeless archetype.
The final designs balance personality and polish, giving the brand a distinctive identity that feels both expressive and grounded, with flexibility for future growth.
Key Contributions:
Primary and secondary logo design concepts
Brand identity development rooted in personal storytelling
Character-based and typographic design exploration
Mythology-inspired visual direction (Athena influence)
Flexible logo system for web and marketing use
Tools Used: Adobe Illustrator, Adobe Photoshop, Acrobat Pro