About the Project
Targeted promotional and informational materials designed to support membership growth, summer programming, and a seamless visitor experience.
I created a variety of marketing and communication materials for Hunting Creek Swim and Racquet Club, aimed at engaging both current members and prospective families. Each piece was designed to be clear, approachable, and aligned with the club's welcoming community atmosphere.
My work included designing a membership drive flyer to attract new members, refreshing the visual identity of the club's summer camp with an updated logo, and creating an easy-to-follow parking map for families attending summer swim lessons. These materials helped support seasonal programming while improving communication and the overall member experience.
Key Contributions:
Membership recruitment flyer design
Summer camp logo redesign
Informational wayfinding and parking map design
Print-ready collateral for seasonal programming
Tools Used: Adobe Illustrator, Adobe Photoshop, Canva