About the Project
A custom logo design that blends two timeless creative tools—writing and coffee—into a memorable visual identity for a commentary and opinion platform.
Pen & Coffee is a commentary-focused platform built around the idea that meaningful conversations often begin with two simple things: a good pen and a good cup of coffee. The goal of the logo was to create a visual identity that reflected creativity, reflection, and the exchange of ideas while remaining elegant and recognizable.
A key challenge was creating a logo that represented both writing and coffee without relying on separate, competing symbols. The final design solves this by integrating a fountain pen nib into the form of a coffee cup, allowing the two concepts to function as a single visual mark. This approach creates a stronger, more memorable identity while communicating the brand's focus on thoughtful commentary and discussion. Moreover, script typography reinforces the personal, thoughtful nature of the brand while adding a sense of warmth and approachability.
The result is a logo that communicates the platform's purpose at a glance while remaining distinctive enough to serve as the foundation of its visual identity across social media and digital platforms.
Key Contributions:
Custom logo design and concept development
Visual storytelling through symbolic imagery
Integration of writing and coffee motifs into a unified mark
Brand identity design for digital and social media use
Tools Used: Adobe Illustrator