About the Project
Comprehensive brand management and creative leadership for a statewide agency, spanning print, digital, events, and program-specific campaigns.
As the brand manager for the South Carolina State Library, I was responsible for maintaining and evolving the agency's visual identity across a wide range of initiatives, programs, and public outreach efforts. My work ensured consistent branding while allowing each program to establish its own unique voice and audience appeal.
Over the years, I have developed logos and supporting brand materials for numerous library initiatives, including StoryfestSC, the statewide summer reading kickoff. From large-scale campaigns to everyday marketing needs, I created cohesive designs that connected with audiences across South Carolina and reinforced the Library's mission.
My work has included everything from billboards and banners to annual reports, infographics, social media campaigns, event signage, and promotional materials. This role required balancing creativity, strategy, and efficiency while producing high-quality designs across multiple platforms and formats.
Key Contributions:
Agency-wide brand management and visual identity development
Logo design and branding for library programs and statewide initiatives
Marketing collateral including billboards, flyers, postcards, and banners
Annual report layout and infographic design
Social media graphics, event signage, and promotional materials
Print and digital asset creation across a wide variety of campaigns
Tools Used: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Microsoft Office Suite